The Challenge
For Azuqua, selling a SaaS integration platform to business users wasn’t the hard part, it was explaining why they needed it in the first place. The ‘problem’ was in front of customers every day, they just had no idea what ‘digital transformation’ was. If they did, the logical solution would be Azuqua.
The Strategy
For Azuqua, selling a SaaS integration platform to business users wasn’t the hard part, it was explaining why they needed it in the first place. The ‘problem’ was in front of customers every day, they just had no idea what ‘digital transformation’ was. If they did, the logical solution would be Azuqua.
The Work
For Azuqua, selling a SaaS integration platform to business users wasn’t the hard part, it was explaining why they needed it in the first place. The ‘problem’ was in front of customers every day, they just had no idea what ‘digital transformation’ was. If they did, the logical solution would be Azuqua.
The Results
For Azuqua, selling a SaaS integration platform to business users wasn’t the hard part, it was explaining why they needed it in the first place. The ‘problem’ was in front of customers every day, they just had no idea what ‘digital transformation’ was. If they did, the logical solution would be Azuqua.
Credits ___
Speedshop: GTM Strategy, Positioning + Messaging, Copywriting, Video Script, Web Design
Killer Infographics: Motion Graphics